The Plan of Company
We already know clearly that we want to be our own head, we have chosen our business and the illusion obstructs to us. This key moment to elaborate our “Plan of Company”.
We are going to try in broad strokes to explain in what consists, why serves, how it is elaborated and where to find tools for its preparation.
What is a Plan of Company?
In the Plan of Company we will identify, we will describe and analyze “our” opportunity of business, will examine the technical, economic and financial viability of the same, and will develop to all the procedures and strategies necessary to turn the mentioned opportunity of business into a concrete enterprise project; ours.
It is an essential tool when it is wanted to start up an enterprise project, whichever it is our professional experience and the dimension of the same.
Why it serves the Plan as Company?
The elaboration of a Plan of Company persecutes concrete objectives:
# On the one hand allows the promoter of a business opportunity of carrying out an exhaustive study of all the variables that could affect to this this opportunity, contributing the information necessary to determine with certainty the viability to him of the project enough.
# Once in march, the Plan of Company will serve like internal tool to evaluate the march of the company and its deviations on the predicted scene.
# the Plan of Company also has like objective the one of being the letter of presentation of the entrepreneurs and the project before third people: institutional and deprived banks, investors, societies of risk capital, organisms public and other agents implied at the time of asking for any type of collaboration and financial support.
Also it presents/displays diverse Utilities:
# If the company has not initiated the activities, the utilities are:
… Guide of enterprise planning
...... Instrument for the financing search
......... Development of new strategies and activities
# In case the company already had initiated its activity, the Plan of Company will be a document of reference for the promoters where they will be able to verify the deviations that were taking place in the march of the project.
How is elaborated a Plan of Company?
The elaboration of a Plan of Company demands a series of minimum recommendations that affect to formal aspects of the same like vocabulary, structure, content or the own presentation of the document, we do not forget that it is going to be our letter of presentation of the company.
The conditions that must fulfill our Plan of Company so that it has utility are:
Quality of the information.
This and its writing must be clear, concise, excellent truthful and provable.
The present time
The Plan must be a document that collects up-to-date and data, if it would not lack utility.
Totality in the information
The Plan of Company will include all the areas of the enterprise activity, in order that the same is complete.
Unit of criterion in the writing
The Plan of Company usually goes to more of a reader, reason why it is important to use a language that is intelligible by more of a group: investors, banks, suppliers, technicians, etc.
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It accedes to these Tools of IPYME
Basic content of our Plan of Company
1. - Objectives of the enterprise project and presentation of the promoters
- Definition of the general characteristics of the project to start up
- Summary of the project: total investment, own and other people's resources, considered projection of sales, results, location…
- Benefit of the promoters: formation, enterprise experience.
2. - The activity of the company: the product or the service
- Definition of the characteristics of the product or service that is going to be object of the activity of the company
- Market to which it goes directed and needs that cover
- Differentiating characteristics with respect to products or services of the competition
- Norms that regulate the manufacture or commercialization of the product or the benefit of the service
- Legal protection 2. - The activity of the company: the product or the service
3. - The market
- Definition from the market to which to the product or the service will go: dimension, location, consumption, structure, type of clients, real market and potential market
- Forecasts of evolution of the market
- The competition: identification of the companies competing, characteristic of the same one, position in the market, advantages and disadvantages of the product or service with those of the competition, reaction of this one before the entrance of the new company in the market…
- Participation anticipated in the market
4. - The commercialization
- Presentation of the product or service
- Determination of the sale price
- Penetration in the market; channels of distribution, commercial network…
- Action of promotion; publicity, catalogs, discounts…
- Forecast of sales
- Guarantees, technical service, post-sales service…
5. - The production
- Determination of the manufacture process
- Necessary selection of facilities and equipment
- Supplying; raw materials, basic suppliers, provisions…
- Management of stocks, raw materials, intermediate products…
- Quality control
6. - Location
- Criteria of location
- Lands, buildings and facilities
- Communications and infrastructure
- Public aid for location
7. - The people
- Jobs to create
- Distribution by categories and allocation of responsibilities
- Profiles of the people to contract; knowledge, experience…
- Selection of the personnel
- Forms of hiring
- Forecasts of growth of the use
8. - The financing
- Economic needs of the project; own and other people's resources, public aid…
- Identification and selection of financing sources; official bank, deprived bank, societies of leasing…
- Financial plan; project of investments, forecast of treasury, previsual account of results, previsual balance…
- Yield of the project
9. - Formal Aspects of the project
- Election of the legal form
- Administrative proceedings to realize
- Obligations of the company; accountants, public prosecutors, labor….
Source: www.crear-empresas.com
